Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. The supplier has to consider this factor and adjust his sales personnels. One notice thing is that purchase decision does not finish. A study on factors influencing consumer buying behavior in. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. Factors influencing on buying behaviour of softdrink. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in nagaland, to examine the factors inducing the buying behaviour of the consumers, and to suggest appropriate measures to the marketers for designing a right marketing mix to match the tastes and preferences of consumers in the state. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Key factors influencing online consumer behaviour backed. Therefore it is important to understand the various factors influencing consumer. Posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments.
A study on factors influencing on buying behaviour of. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Psychological factors influencing consumer behavior definition. Factors influencing online purchase intention among university students nurul nadia abd aziz. Factors influencing consumer behaviour journal of emerging. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton. The psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. An individual and a consumer is led by his culture, his subculture, his social. In fact this is one major factor that influences consumer behaviour. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. One of the objective of the study is applies the antecedent, process and consequence approach. A number of personal factors also influence the consumer behaviour.
The influence of cultural factors on consumer buying. Factors influencing consumer behavior of smartphone users. Varying tastes and preferences of different cultures does affect buyer behavior according to the two. An analysis of in store environment ambience factor influence on consumer behaviour 33 and interviewed using a questionnaire. External factors influencing consumer behaviour external factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Factors influencing consumer buying behaviour global journals. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. Situational factors impacting consumer buyer behaviour. The impact of social factors affecting consumer behaviour. Social factors play an essential role in influencing the buying decisions of consumers. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to. Pdf factors that influence consumer behavior in the purchase of. What are the factors influencing consumer behavior. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. In taiwan for example, the market was observed to be inclined to green colored caps because this color is of greater significance within the taiwanese culture kotler and. A purchase decision is the result of each and every one of these factors. Personal factors affecting consumer purchase decision towards men skin care products a study in ho chi. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Under social factors reference groups have a great potential of influencing consumer behaviour. Factors influencing buying behaviour of green energy consumer. The aim of the study is to know about the factors influencing consumer behavior of smartphone users. Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and examples pdf. The purpose of this study is to determine the factors affecting consumer preferences and behav iour in the electric appliances market in iraq.
Key factors influencing online consumer behaviour backed by research. Under conditions of uncertainty and risk, trust is an important factor in traditional theories. The reason for consumers not purchasing from internet shops is reported to be lack of trust. You can build what you think is the best store in the world. The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. The main purpose of this rese arch is to have a better knowledge and understanding of consumer buying behavior towards cosmetic purchasing and what all are the factors influencing the consumers in purchasing cosmetics. Pdf age and factors influencing consumer behaviour.
The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. The impact of factors influencing the buying behaviour on. Consumer decision is the active factor of competitive theories.
The consumer buying decision process is influenced by many internal and external factors. Pdf when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. Pdf factors that influence consumer behavior in the. The sub factors under personal factor are listed below. In this video you can see different factors influencing consumers behavior in detail. Factors influencing organistaional buying consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p.
Pdf factors affecting consumer buying behavior researchgate. A study on factors influencing cosmetic buying behavior of. Factors influencing online purchase intention among. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. A study on factors influencing consumer buying behavior in cosmetic products a,h. For example, according to the findings of burrow 2008 physical and social environment of the purchasing location such as existing of long queues directly affect the consumers buying behaviour in a negative way. Consumer behaviour and factors influencing buyer behavior. Age of a consumer and his life cycle are two most important sub factors under personal factors.
The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. According to lancaster et al 2002, situational factors are significant in terms of affecting the consumer buying behaviour. The influence of cultural factors on consumer buying behaviour and an application in turkey b methodsand sample in this study as data collection method questionnaire was preffered to obtain objective data and to interpret the first order, that person is the source or nationality groups such as the irish, polish, italians. But now, all these factors have a major role in dominating the market. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision. Factors affecting consumers buying decision in the selection. The makeup of these individual is a major factor influencing buying decision. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. It is an attempt to integrate psychological and economic knowledge in order to solve significant problems in contemporary business. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Factors influencing consumer behavior and prospective.
An empirical study of the factors influencing consumer. Psychological factors influencing consumer behavior. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. But if you fail to align it with standard online customer behavior, you wont make many sales. Abstract globally, the term, marketing is not a new phenomenon. Not all individuals would prefer to buy similar products. We need people around to talk to and discuss various issues to reach to better solutions and ideas. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumers emotional, mental and behavioural responses that. Evaluation of sociocultural factors influencing consumer. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. An understanding of consumer behaviour is essential in planning and programming the marketing system. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time.
Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Personal factors affecting consumer purchase decision. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Personal factors play an important role in affecting consumer buying behaviour.
Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Of course its impact varies across products and brands. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. An empirical study of the factors influencing consumer behaviour.
Factors influencing consumer behaviour agricultural journals. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart. The mediating role of purchase intention yi jin lima, abdullah osmanb, shahrul nizam salahuddinc. Similar to xu 2007, this study only focused on impulse buying and cannot be generalised on nonimpulse buying behaviour that consumers exhibit. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use.
90 1486 973 1487 1511 1554 278 39 26 237 1509 1188 1398 324 1143 1322 18 615 33 201 1026 1294 262 125 1165 558 722 1031 994